Use the Right Web Design
We don’t often think about web design as a marketing tactic, but it can influence the amount of time and attention
a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page
is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development –
you’re still going to lose customers. Create a website that is up-to-date, attention-grabbing and most of all,
mobile friendly.
Utilize Search Engine Marketing and Optimization
Search engine marketing and optimization allow your name and website to appear on a list of search engine results.
With a strong SEO strategy, your company website will become associated with the keywords used to find your
services. This increases your chances of being the company an individual chooses to work with when selecting a
the company that offers your services or products.
Utilize Affiliate and Associate Programs
An affiliate or associate program doesn’t make sense for every business. However, if you do use these, you can
quickly see your marketing efforts improve without needing to do much yourself. With an affiliate program, people
who believe in your company can share your information and grow your market on a commission-based platform.
Use a Coach or Consultant
If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet
marketing coaches and consultants available to you, many of whom can give you a consultation about what you should
change to see success. For small business owners who need to focus on other business systems, a coach or consultant
can be extremely helpful.
Use Email Marketing
It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific
needs of each individual and can present a personalized approach to your campaign. Take a hard and clear look at
the purchasing habits of your customers and use that information to develop your strategy.
Use an Opt-In Email List
An opt-in email list allows customers to come to you and sign up to receive email campaigns and correspondence.
This allows you to connect with new customers or clients.
Use Articles or News Stories
Having your name and information listed in other locations on the web can help you grow your company and business.
This makes your name visible in an area where customers and clients are already looking and also allows you to
become a trusted source of products or services.
Write Online Press Releases
When you use online press releases, you’re getting your information out there in a formal setting. This allows
newspapers, blogs, or other media sources to see your information and write posts about your company without you
needing to put in the effort to connect and claim a story.
Use Contests and Giveaways
People love contests and giveaways. Anytime you can encourage marketing from your customers in exchange for a free
product or service, you will usually see a surge in purchases or connections.
Maintain a Blog
Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and
optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits
for information, and really connect with your customers.
A lasting relationship begins with trust and your blog is a great way to build that.
A strong online marketing strategy will help you to boost your business and start seeing more customers,
connections, and clients. These 10 strategies have been proven to help companies gain new exposure
